Lean canvas pdf download

It replaces elaborate business plans with a single page business model. Business plans take too long to write, are seldom updated, and almost never read by others. Documenting your plan is key, and the Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.

Create your first Lean Canvas online and get access to how-to videos, team collaboration, and auto-versioning features. Open menu. Manifestos Continuous Innovation The way we build products has fundamentally changed. The Customer Factory Make happy customers. Entrepreneur Academy Get the right tools, education, and coaching to validate and grow your idea.

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Lean Canvas Communicate your idea clearly and concisely. Traction Modeler Test if your idea is worth pursuing before investing months of effort. Customer Forces Uncover big problems worth solving using carefully scripted customer interviews. In practical terms this means that you can use and adapt this Lean Canvas Template as long as you do not remove our copyright notice, and you do not restrict the rights you received from us when sharing the result with others.

You are welcome to link back to this page if you found it useful. This is the easiest form of attribution and it helps us reach more people. If you want to make the most out of your brand new Lean Canvas Template, then one of the following personalised services may be for you. All names and trademarks mentioned herein and in the Lean Canvas Template are the property of their respective owners.

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Be careful to understand how your value proposition stacks up against potential competitors. Try to understand their unique needs and challenges. These problems will lead to working business models.

Be Careful! Identifying the wrong problem is a problem. If you skip this step, you risk wasting time and energy on non-existent problems. Finding a solution to the problem is the goal of your startup! So go interview your customer segment, ask them questions, and take those learnings. You might think you know the best part of your product or service, but completing the previous sections of the Lean Canvas may prove otherwise.

Run through the main features and benefits of your product or service. Then prioritize them. Then go to a customer and ask them to prioritize them. Consider the strengths and flaws of each and reduce your list down to the top three. You can also use other strategy exercises like using brand positioning to help define your solution. What will makes you stand out? This is far harder than it seems. Remember that your unfair advantage needs to be sustainable.

Ideally, this is something that competitors will be hard to replicate. Here are some examples of Unfair Advantages to get you thinking about what makes you stand out:. How you price your business will depend on the business model, e. A common problem is that startups price low. This can pose a few problems. Getting people to sign up for something for free is a lot different than asking them to pay. There is also the idea of perceived value. If you price too low or even start-off free then you run the risk of undervaluing your brand.

The maximum price may render your product unmarketable but the minimum price could seriously hurt the future prospects of your business. First of all, once you start at a low price it is very difficult to raise it without losing customers. The price model should be thoroughly tried and tested several times. I can assure you that unsuspecting factors will force you to pivot again, and again, and again until you get it right. Try to consider all your costs of doing business.

Not only the cost of sales e. For example, what is the cost to launch your product or services? What is the cost to identify target consumers, connect with users, and keep them informed of your brand? When filling in this section, take time to reflect on all possible cost scenarios. Separate out your variable costs costs that vary as you scale to your fixed costs. This way you can get an idea of what costs will increase as you grow. Every business owner needs to understand the key levers that are driving performance.

These key metrics that are used to monitor daily, weekly and monthly. Moreover, they are the means by which you understand if your product-market-fit. The best way to help with this is to visualize a funnel top-down that flows from the large open top, through multiple stages to the narrow end. You will have noticed I have left channels till last. There is a good reason for this. The tendency is that people get caught up in the excitement and creativity of marketing and channels without thinking about the numbers.

How will consumers come into contact with your brand? Where will they first learn about your business?